If you own a retail business on Main Street in your hometown, placing a well-designed sign outside your store is a great way to land new customers and boost your brand identity — with little day-to-day effort. In fact, studies show that an effective sign can increase a business' revenue by 5%. It's one of the least expensive changes you can make to your business that can yield the biggest proportional results. Here are some tips to consider when creating a sign for your business:- Get customer input. Ask your customers for their opinions on your existing signage. What do they think of the wording, colors, font size, and overall design? What sticks out most to them? For example, if you own a diner, ask customers to name three words from your sign that stick out in their mind, such as "value" or "family." By asking this question, you can glean valuable insight into what's most important to your customers, and their answers can help you decide whether changes to your sign are in order.
- Target new customers. A great sign can trigger impulse visits. While you may think everyone in town knows where your business is located, studies show that 35%-50% of consumers shop outside their local area. Make sure your sign is eye-catching and easily seen from the street.
- Make it memorable. A well-designed and successful sign can reinforce positive thoughts about your business and strengthen its brand identity. Tie it to other marketing efforts. For example, use similar colors in newspaper ads or in your logo.
How to use signage to your advantage
Get customer input. Ask your customers for their opinions on your existing signage. What do they think of the wording, colors, font size, and overall design? What sticks out most to them? For example, if you own a diner, ask customers to name three words from your sign that stick out in their mind, such as "value" or "family." By asking this question, you can glean valuable insight into what's most important to your customers, and their answers can help you decide whether changes to your sign are in order.
Target new customers. A great sign can trigger impulse visits. While you may think everyone in town knows where your business is located, studies show that 35%-50% of consumers shop outside their local area. Make sure your sign is eye-catching and easily seen from the street.
Make it memorable. A well-designed and successful sign can reinforce positive thoughts about your business and strengthen its brand identity. Tie it to other marketing efforts. For example, use similar colors in newspaper ads or in your logo.
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