Boost Your Sales with the 3-Step "Branding Made Easy" Program‏

Announcing the Branding Made Easy™ system from the experts at StepByStepMarketing.com™. A complete how-to method for competitive brand-identity planning that is essential to your business success. It's a part do-it-yourself system and part lean-on-the-experts series of training events.

Completing the Branding Made Easy™ system will help you:

1. Clearly identify your key competitors and what makes you uniquely different
2. Ensure you understand and can leverage your core competitive advantages
3. Find more and better prospects to increase your sales
4. Define your brand attributes and develop a Brand TopSheet
5. Complete an Elevator Speech™ that will keep everyone that works with you on target and on message in every market you serve

Nail Your Edge, Bury the Competition‏

And here is your best resource for establishing your competitive edge — sign up for this Webinar: How to Identify and Prioritize Your Competitors with 6 Easy Steps. Complete with FREE templates, built in Microsoft Excel, that allow you to follow along live during the Webinar with your own company's confidential information. Led by StepByStepMarketing.com™ resident marketing expert Diana Pohly, you'll be guided through the 6-step process to establish your own competitive edge:

1. Define Your Business: 6 easy-to-follow data points about your business — the things that really matter!
2. Identify Your Competitors: Describe the competition, and make a list of who they are. It's easy to fill in with the template provided.
3. Rank Your Competitors: Complete the critical information about your competition, then assign the simple rank: A, B, or C. With this Webinar, you'll get great ideas for research sources about your competition.
4. Review Top Competitors: With this step, the template will automatically sort only your top competitors and allow you to review the critical data points, at-a-glance.
5. Compare Top Competitors to Your Business: With factual comparison analysis, you'll describe the impact on your own business of every key item for your competitors. Diana Pohly will help you craft your analysis and give you concrete examples from a variety of industries.
6. Create Your Competitive Edge: Here is the big benefit — you'll walk away with 5 clear statements about the positive ways your organization differs from the competition. Complete with examples and guidance from Diana Pohly, you'll develop a powerful competitive edge statement that can be used to pump up your brand identity and boost sales and marketing messages

Identify New Prospects, Watch Profits Soar!‏

And this Webinar is hosted by StepByStepMarketing.com™ expert Diana Pohly — Diana will walk you through how to complete the templates and why each step is important. You'll get hands-on guidance about the marketing power of customer and prospect profiling that will show you how, and why, understanding who your best customer is — and how to reach them — is worth more than gold. Your marketing efforts will be far better targeted, and therefore, get better results, when you've completed the training in this Webinar.

Follow the 3-step profiling method in this Webinar:

1. Describe the Buying Process for Your Products/Services:4 easy-to-follow steps to capture the "who," "why," "when," and "where" of your customers' buying process. All the things that really matter for developing an accurate profile!
2. Describe Who Buys Your Products/Services: Whether you have one key product or service ... or up to 16 that serve distinct customer segments ... this step will guide you to pinpoint the key characteristics and traits of your typical buyers. It's easy to fill in with the templates provided, because you'll have clickable drop-down menus and helpful examples of real-world businesses.
3. Create a "Needs Profile" of Your Typical Customer: Once you've identified the buying process and pin-pointed your buyers' traits and characteristics for each customer segment you are targeting, you can build a clear set of needs and desires against which you can develop strong brand messaging. Profiling the emotional aspects of your customers' thought processes is just as important as knowing their demographic characteristics

How to Set Yourself Apart from Competitors‏

Complete with FREE templates, built in Microsoft Excel, that allow you to follow along live during the Webinar with your own company's confidential information. Led by StepByStepMarketing.com™ resident marketing expert Diana Pohly, you'll be guided through the 6-step process to establish your own competitive edge:

1. Define Your Business: 6 easy-to-follow data points about your business — the things that really matter!
2. Identify Your Competitors: Describe the competition, and make a list of who they are. It's easy to fill in with the template provided.
3. Rank Your Competitors: Complete the critical information about your competition, then assign the simple rank: A, B, or C. With this Webinar, you'll get great ideas for research sources about your competition.
4. Review Top Competitors: With this step, the template will automatically sort only your top competitors and allow you to review the critical data points, at-a-glance.
5. Compare Top Competitors to Your Business: With factual comparison analysis, you'll describe the impact on your own business of every key item for your competitors. Diana Pohly will help you craft your analysis and give you concrete examples from a variety of industries.
6. Create Your Competitive Edge: Here is the big benefit — you'll walk away with 5 clear statements about the positive ways your organization differs from the competition. Complete with examples and guidance from Diana Pohly, you'll develop a powerful competitive edge statement that can be used to pump up your brand identity and boost sales and marketing messages

Develop Your Business by Developing Your Brand -- Easy 3-Step Process‏

Announcing the Branding Made Easy™ system from the experts at StepByStepMarketing.com™. A complete how-to method for competitive brand-identity planning that is essential to your business success. It's a part do-it-yourself system and part lean-on-the-experts series of training events.

Completing the Branding Made Easy™ system will help you:

1. Clearly identify your key competitors and what makes you uniquely different
2. Ensure you understand and can leverage your core competitive advantages
3. Find more and better prospects to increase your sales
4. Define your brand attributes and develop a Brand TopSheet
5. Complete an Elevator Speech™ that will keep everyone that works with you on target and on message in every market you serve

Branding Made Easy™ comes with all the tools and templates you need to make the entire program easy-to-understand and easy-to-follow

Find New Prospects Quickly & Easily with 3-Step Profiling System‏

Follow the 3-step profiling method in this Webinar:

1. Describe the Buying Process for Your Products/Services:4 easy-to-follow steps to capture the "who," "why," "when," and "where" of your customers' buying process. All the things that really matter for developing an accurate profile!
2. Describe Who Buys Your Products/Services: Whether you have one key product or service ... or up to 16 that serve distinct customer segments ... this step will guide you to pinpoint the key characteristics and traits of your typical buyers. It's easy to fill in with the templates provided, because you'll have clickable drop-down menus and helpful examples of real-world businesses.
3. Create a "Needs Profile" of Your Typical Customer: Once you've identified the buying process and pin-pointed your buyers' traits and characteristics for each customer segment you are targeting, you can build a clear set of needs and desires against which you can develop strong brand messaging. Profiling the emotional aspects of your customers' thought processes is just as important as knowing their demographic characteristics.

Land New Business When Your Tell Your Story Effectively‏

StepByStepMarketing.com™ resident marketing and branding expert Diana Pohly, you'll be guided through the 4-step process to establish your company's brand identity:

1. Define Your Organization's Value Proposition: 3 easy-to-follow steps for capturing your mission statement; the eight key descriptors that define your company's values; and a one-sentence "Passion Statement" that combines your company's functional capacity with your company's emotional commitment to excel at what you do.
2. Describe Your Company's Marketplace: Complete five key sections that describe what business you're in; areas and regions you serve; your primary customer segments; the products or services you offer; and how you market what you have. Easy to do with the step-by-step templates provided!
3. Create Your Own Brand TopSheet: Presto! The template automatically creates your Brand TopSheet, capturing internal components of your brand identity (your mission; your core values; and your "Passion Statement") and external components of your brand identity (your market and your brand promise). Complete it all with a powerful "WE ARE BEST IN THE WORLD AT...[you'll fill in this sentence yourself, using all the data you've compiled]" statement.
4. Create Your Own Elevator Speech™: Your Elevator Speech™ is exactly that — a speech you can deliver to anyone you meet on an elevator (or anywhere else), telling your company's story in 15 seconds or less. The templates will populate the data you've already entered, and you'll be ready to print out your one-page Elevator Speech™ in a neatly designed format. Then hand it out to your entire team and practice it together!