Land New Business When Your Tell Your Story Effectively‏

StepByStepMarketing.com™ resident marketing and branding expert Diana Pohly, you'll be guided through the 4-step process to establish your company's brand identity:

1. Define Your Organization's Value Proposition: 3 easy-to-follow steps for capturing your mission statement; the eight key descriptors that define your company's values; and a one-sentence "Passion Statement" that combines your company's functional capacity with your company's emotional commitment to excel at what you do.
2. Describe Your Company's Marketplace: Complete five key sections that describe what business you're in; areas and regions you serve; your primary customer segments; the products or services you offer; and how you market what you have. Easy to do with the step-by-step templates provided!
3. Create Your Own Brand TopSheet: Presto! The template automatically creates your Brand TopSheet, capturing internal components of your brand identity (your mission; your core values; and your "Passion Statement") and external components of your brand identity (your market and your brand promise). Complete it all with a powerful "WE ARE BEST IN THE WORLD AT...[you'll fill in this sentence yourself, using all the data you've compiled]" statement.
4. Create Your Own Elevator Speech™: Your Elevator Speech™ is exactly that — a speech you can deliver to anyone you meet on an elevator (or anywhere else), telling your company's story in 15 seconds or less. The templates will populate the data you've already entered, and you'll be ready to print out your one-page Elevator Speech™ in a neatly designed format. Then hand it out to your entire team and practice it together!