How to Create Your Own Brand TopSheet and Elevator Speech™ in 4 Easy Steps

For your sales and marketing efforts to be most successful, you must develop a set of guiding principles. At StepByStepMarketing.com™ that means creating a Brand TopSheet and Elevator Speech™. When you capture all the relevant data points about your business, you can convert those key components into a handy one-page Brand TopSheet that conveys your brand identity and your brand promise to employees, customers, and prospects. And your one-page Elevator Speech™ will enable you and your entire team to consistently tell your company's story in 15 seconds or less (or 5 floors or less)!

A lot of organizations make the mistake of jumping right into tactical sales and marketing efforts without doing the necessary planning to ensure optimal results. You should build and document your business' brand identity first, to ensure your messages are consistent, powerful, and on-point — all of which are important first steps to running a company that is efficient and prosperous. Even your customer service, operations, and administrative efforts will benefit from having your differentiated brand identity nailed down!

Now, you can create your organization's own branding documents with a simple 4-step process that will guide you, step-by-step, through the method for accurately capturing every relevant data point and creating your Brand TopSheet and Elevator Speech™. It's easy to use, and with this Webinar, you'll learn how to complete every section, with examples of how other businesses have arrived at their brand identity.

Register now for this Wed., June 22nd event...

You may already know what your brand is all about, but going through this brand identity process will ensure that you "live" your brand every day, in everything you do. And not just you, your entire team, too! This special training Webinar is like having your own on-staff "Branding Expert" to help you efficiently develop your brand identity.

And here is your best resource for establishing your brand identity — sign up for this Webinar: How to Create Your Own Brand TopSheet and Elevator Speech™ in 4 Easy Steps. Complete with FREE templates, built in Microsoft Excel, that allow you to follow along live during the Webinar with your own company's confidential information. And led by StepByStepMarketing.com™ resident marketing and branding expert Diana Pohly, you'll be guided through the 4-step process to establish your company's brand identity:

1. Define Your Organization's Value Proposition: 3 easy-to-follow steps for capturing your mission statement; the eight key descriptors that define your company's values; and a one-sentence "Passion Statement" that combines your company's functional capacity with your company's emotional commitment to excel at what you do.
2. Describe Your Company's Marketplace: Complete five key sections that describe what business you're in; areas and regions you serve; your primary customer segments; the products or services you offer; and how you market what you have. Easy to do with the step-by-step templates provided!
3. Create Your Own Brand TopSheet: Presto! The template automatically creates your Brand TopSheet, capturing internal components of your brand identity (your mission; your core values; and your "Passion Statement") and external components of your brand identity (your market and your brand promise). Complete it all with a powerful "WE ARE BEST IN THE WORLD AT...[you'll fill in this sentence yourself, using all the data you've compiled]" statement.
4. Create Your Own Elevator Speech™: Your Elevator Speech™ is exactly that — a speech you can deliver to anyone you meet on an elevator (or anywhere else), telling your company's story in 15 seconds or less. The templates will populate the data you've already entered, and you'll be ready to print out your one-page Elevator Speech™ in a neatly designed format. Then hand it out to your entire team and practice it together!