And here is your best resource for establishing your competitive edge — sign up for this Webinar: How to Identify and Prioritize Your Competitors with 6 Easy Steps. Complete with FREE templates, built in Microsoft Excel, that allow you to follow along live during the Webinar with your own company's confidential information. Led by StepByStepMarketing.com™ resident marketing expert Diana Pohly, you'll be guided through the 6-step process to establish your own competitive edge:
- Define Your Business: 6 easy-to-follow data points about your business — the things that really matter!
- Identify Your Competitors: Describe the competition, and make a list of who they are. It's easy to fill in with the template provided.
- Rank Your Competitors: Complete the critical information about your competition, then assign the simple rank: A, B, or C. With this Webinar, you'll get great ideas for research sources about your competition.
- Review Top Competitors: With this step, the template will automatically sort only your top competitors and allow you to review the critical data points, at-a-glance.
- Compare Top Competitors to Your Business: With factual comparison analysis, you'll describe the impact on your own business of every key item for your competitors. Diana Pohly will help you craft your analysis and give you concrete examples from a variety of industries.
- Create Your Competitive Edge: Here is the big benefit — you'll walk away with 5 clear statements about the positive ways your organization differs from the competition. Complete with examples and guidance from Diana Pohly, you'll develop a powerful competitive edge statement that can be used to pump up your brand identity and boost sales and marketing messages
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