How to Identify and Prioritize Your Competitors with 6 Easy Steps

At every organization and company, no matter what size, you should identify your competitors, rank them, analyze how you're different from the competition, and then create your competitive edge list: the unique and positive differentiators that make your products and services special.

When you identify your organization's competitive edge, you are well on your way to building your brand and growing your business ... or making an already-strong brand even stronger. Establishing, or even honing, your competitive edge will help every aspect of your business, but it must begin with a well-executed competitor analysis -- performed at regular intervals, at least once/year -- that will lead you to a clear and concise strategy for effectively selling your products or services.

Now, you can conduct a competitive review, and arrive at your powerful competitive edge, with a simple 6-step process that will guide you, step-by-step, through the method for accurately pinpointing every relevant data point. It's easy to use, and with this Webinar, you'll learn how to complete every section of the review, with sourcing suggestions for your research and crystal-clear examples of how other businesses have arrived at their competitive edge.

Register now for this Wed., October 20th event...

Sometimes, you may think you know everything about every competitor, but things change quickly these days -- new competitors can pop up suddenly, or an existing competitor might change their products or business model ... or simply go out of business. To maximize your position in your marketplace, you must conduct -- at least annually -- a formal review to certify how you are different and special.

And here is your best resource for establishing your competitive edge -- sign up for this Webinar: How to Identify and Prioritize Your Competitors with 6 Easy Steps. Complete with a FREE template, built in Microsoft Excel, that allows you to follow along live during the Webinar with your own company's confidential information. Led by StepByStepMarketing.com resident marketing expert Diana Pohly, you'll be guided through the 6-step process to establish your own competitive edge:

1. Define Your Business: 6 easy-to-follow data points about your business -- the things that really matter!
2. Identify Your Competitors: Describe the competition, and make a list of who they are. It's easy to fill in with the template provided.
3. Rank Your Competitors: Complete the critical information about your competition, then assign the simple rank: A, B, or C. With this Webinar, you'll get great ideas for research sources about your competition.
4. Review Top Competitors: With this step, the template will automatically sort only your top competitors and allow you to review the critical data points, at-a-glance.
5. Compare Top Competitors to Your Business: With factual comparison analysis, you'll describe the impact on your own business of every key item for your competitors. Diana Pohly will help you craft your analysis and give you concrete examples from a variety of industries.
6. Create Your Competitive Edge: Here is the big benefit -- you'll walk away with 5 clear statements about the positive ways your organization differs from the competition. Complete with examples and guidance from Diana Pohly, you'll develop a powerful competitive edge statement that can be used to pump up your brand identity and boost sales and marketing messages.