Play Giveaway

Why promotional products work for any business

A recent study by the Promotional Products Association International (PPAI) found that 83% of consumers like receiving a promotional product with an advertising message, and 48% would like to receive promotional products more often — which helps explain why branded products consistently outperform Internet, broadcast, outdoor, and yellow page advertising. Here are four reasons why you should consider promotional products — from T-shirts and key chains to water bottles and coffee mugs — for your company as a brand-building tool:

1. They're memorable. According to the PPAI study, of those respondents who had a promotional product in their possession, 76% could recall the advertiser, the message, and the product, and more than half said they keep a promotional product anywhere from one to four years. Nowthat's effective advertising!
2. They become "mobile" advertisements. Branded products are typically seen by lots of eyes over their lifespan. For example, reusable shopping bags at Whole Foods are often toted around in public or used as beach bags, increasing the brand's exposure.
3. They make a statement. Everybody loves receiving free gifts, but more than that, everyone loves to feel appreciated. Giving away useful, high-quality branded products can be a unique way to show your customers that you value their business.
4. They can foster pride within your company.Customers aren't the only ones who should receive promotional products as part of your brand identity marketing efforts; consider handing them out to your employees. That will foster pride in your company both in and outside the organization, and show employees that you genuinely care about them.