Simple ways to boost customer satisfaction

Keep Customers Happy

Many companies stress low prices and discounts in their advertising to capture the interest of price-conscious consumers, but Christopher Groening, a marketing expert from the University of Missouri, contends that improving customer satisfaction is the better way to drive sales. "Customers who are satisfied are more likely to spread the word, purchase more items, and purchase more expensive items," he points out. Follow these simple tips to keep your customers satisfied throughout the year:

1. Make a good first impression. Good customer service should start before your customer walks in the door. Make sure your advertising efforts emphasize your business' strong customer service values. There are also many things you can do at your physical location to show customers you care. For example, keep your parking spaces well plowed in the winter or free of trash, or create a welcoming, eye-catching window display.
2. Offer unexpected perks. Make the effort to surpass your customers' expectations by doing something unexpected. Giving out coupons at the door or offering a free gift-wrapping service can raise your customers' satisfaction level without a major budgetary strain on your business. Individual, thoughtful actions can also create the right impression, such as having a product shipped to an ailing customer's home free of charge. If you leave your customers feeling delighted about your business, they're more likely to shop with you in the future — and tell their friends about their experiences.
3. Deal with dissatisfied customers. Customers get upset. It's a fact of life. But in many cases, a tough situation can be dealt with quickly, to the delight of both parties. Always go the extra mile to solve a customer's issue because great customer service leads to stronger, more profitable customer relationships.
4. Make shopping enjoyable. Keep your business well staffed to tackle increased activity during holiday periods. Invest time in staff training to refresh their knowledge of products, return policies, and customer service procedures. Having knowledgeable staff will keep everything running smoothly even during the busiest times of the year.